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The Co-Creation Challenge

We bring you from 0 to concrete partnerships with a startups

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Phase 1: Scoping

We help you define a clear innovation challenge for co-creation with startups.

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Phase 2: Rules of Engagement

We help you build a solid framework ​for collaboration and co-creation ​with start-up

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Phase 3: Matchmaking

We hunt the startup landscape for suitable open innovation partners.

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Phase 4: Co-Creation

We bring the parties together and help you define a project or proof-of-concept​

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Phase 1: Scoping

We help you define a clear innovation
challenge for co-creation with startups.

  • Client case: AGFA
  • Core question to be answered:
    “What is our biggest innovation challenge?”

Before searching for start-ups to collaborate with, we take the time to prioritise all the possible innovation challenges or domains where open innovation could help accelerate growth for a company. For a large chemical company like AGFA, this was the first big challenge during our project together.

There were many innovation opportunities across sectors, application fields and market segments. After a few strategic workshops, we were able create focus and aligned on a clear-cut innovation domain which would become our hunting field for potential partnerships with start-ups.

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Phase 2: Rules of Engagement

We help you build a solid framework ​for
collaboration and co-creation ​with start-up

  • Client case: Mensura
  • Core question to be answered:
    “How will we collaborate with start-ups?”

If you want to approach potential partners for a collaborative project, you need to first define your ground rules for collaboration. At Mensura, we developed a clear framework for partnerships.

This included rules for commercial deals with start-ups, intellectual property in case of co-creation and equity investment guidelines. A charter was written for all participants in the Mensura ‘partner ecosystem’ and a venture fund was created investments in promising start-ups.

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Phase 3: Matchmaking

We hunt the startup landscape for
suitable open innovation partners.

  • Client case: Schréder
  • Core question to be answered:
    “What are the best potential partners?”

During the matchmaking phase we hunt the market for relevant start-ups and invite them to our client. By engaging our extended network but also searching beyond our own channels, we always manage to bring potential partners to the table. Schréder was looking for start-ups that could help them make their electronics solutions more sustainable.

We found a wide range of enticing start-ups, including innovative companies in energy harvesting, battery technology, energy storage, advanced materials and heat management. Our secret sauce is in going beyond the core business of our client and being creative with our matches. This is where we believe the biggest growth potential is.

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Phase 4: Co-Creation

We bring the parties together and
help you define a project or proof-of-concept​

  • Client case: Colruyt Group
  • Core question to be answered:
    “How do we define a project and keep it on the rails?”

Having a large, slow corporate collaborate with a small, agile start-up is not without an occasional speedbump. To guarantee a successful co-creation project, we stay on board as a mediating third party to keep the project on track.

At Colruyt Group, we provided the project team with a part-time mentor to guide them through the process of corporate venturing. After all, execution is the last 99% of any innovative venture.